Amazon, KDP and TikTok Shop
One hands-on team for every marketplace you sell on.
We run your ads, listings and creative, and report on what changed.
Amazon PPC ManagementAd spend on keywords that sell
Amazon Creative ServicesImages and A+ that turn views into orders
Amazon KDP AdsKeep your book visible after launch
TikTok Shop CreatorsCreators posting and selling your productsCopy, SEO, images and A+ content working together, so shoppers who land on your listing buy.
Real figures from client dashboards. Your results depend on your product, margins and starting point.
In short: Amazon Creative Services at Hawk Notch are the listing images, A+ and Premium A+ content, Brand Story and Storefront we design to raise click-through rate and conversion rate, so more of the shoppers who see your product buy it.
They pay off when shoppers already reach your listing: creatives can’t create traffic, but they decide what it does.
“We get plenty of sessions, but most shoppers leave without buying.”The problem this service is built for
SEO helps people find your product; copy and visuals convince them to buy it.
Copy that turns features into benefits, built on buyer intent and keyword research, so your listing ranks and converts.
High-relevance Helium 10 keywords across title, bullets and description, so Amazon’s A9 algorithm shows you without paid clicks.
Infographics, comparisons and lifestyle photos, backed by competitor analysis, that sell before your copy is read.
Custom modules pairing visuals with benefit-led copy to lift conversions and cut returns, plus Brand Registry setup help.
Images, A+ content and copy built together from the same research.
A white-background hero shot built to Amazon's image rules and made to stand out in search.
Infographics, comparison, lifestyle and size images planned from competitor and review research.
Brand story and comparison modules for brand-registered sellers, with Brand Registry help if you need it.
Benefit-led copy woven with the keywords shoppers use, from Helium 10 research.
Synonyms and spelling variants that don't fit the visible copy, inside Amazon's byte limit.
Competitors' listings, pricing, reviews and design studied to see where your listing can win.
We walk you through every element for feedback before anything is uploaded.
Uploaded through Seller Central and watched until the listing is live and indexing.
From research to a live, indexing listing.
Helium 10 research filtered by volume, relevance and competitiveness becomes the foundation for your title, bullets and backend terms.
Competitors' listings, pricing, reviews and design show exactly where your listing can win.
A benefit-driven title, bullets and description or A+ narrative, woven with top-ranking keywords.
Main and secondary images, infographics and A+ content, built from niche analysis, not guesswork.
You review and approve everything, then we upload through Seller Central and monitor until it is live and indexing.
SEO copy, new images and EBC, premium-buyer targeting and rebuilt PPC nearly tripled unit session percentage.
Read the case studyAmazon measures listing conversion as unit session percentage: units ordered divided by sessions.
Sources: Sell on Amazon, “6 tips for taking product photos” and “How to create Amazon product listings”
Enter sessions and units from Business Reports and a target rate; it’s arithmetic, not a forecast, and stays in your browser.
Same 3,000 sessions a month: moving from 9% to 12% means 90 more units, about $2,699 a month in sales.
Want to know what's holding your listing back? Get a free Amazon audit
Want more than the quick version? Open the full Amazon Conversion Rate Calculator: a sensitivity table, sessions for a revenue goal and the effect on your ad maths.
More free Amazon tools: Break-even ACoS calculator · Amazon listing checker · Account health checker · KDP royalty calculator · Brand Registry checker · All free tools
Listings that lose shoppers usually do it in the same few ways.
How we fix itWe study the main images you compete with, then design one inside Amazon’s rules that reads clearly as a thumbnail.
Your main image is the only thing most shoppers see in search, and at that size it looks like every other result. The product sits small in the frame, or the angle hides what it is.
How we fix itWe list the doubts that keep coming up in your and competitors’ reviews, and give each image slot one to answer.
The secondary images repeat the main shot from new angles, or they’re slides full of small text. Neither answers the questions that make a shopper hesitate.
How we fix itWe build every module to Amazon’s A+ guidelines, check its status, and fix and resubmit anything rejected.
A+ content goes through Amazon’s review before it publishes, and it gets rejected for things that are easy to miss, such as prices, promotions, shipping details or guarantee claims. Sometimes it was also published to some ASINs and not others.
How we fix itWe check every image and A+ module at phone size, with large, short text and the picture doing the work.
The images and A+ modules were designed on a desktop screen. On a phone they show much smaller, and text that looked fine on a monitor becomes too small to read.
How we fix itWe show size against everyday objects or real dimensions, keep colors true, and make clear what the shopper receives.
The images set the wrong expectation: no sense of real size, colors that don’t match the product, or a lifestyle shot that suggests extras that aren’t in the box.
How we fix itWe plan pages around how shoppers browse, link them from your Brand Story, and give you the address for ads and social.
Nothing sends shoppers there. The Storefront is a copy of the listing with nothing more to see, so few people click through from the brand link, the Brand Story or your ads.
Not sure what’s stopping shoppers from buying? Get a free Amazon audit and we’ll show you on your own listing.
Doing it yourself costs time, a freelancer costs coordination, and an agency costs more but joins the work up.
| Compare | Do it yourself | Freelance designer | Agency like Hawk Notch |
|---|---|---|---|
| Research behind the images | Your own read of competitors | Usually your brief only | Keyword, competitor and review research first |
| Who makes them | You, with a phone or a template tool | One designer or photographer | Designers working alongside the copywriters |
| Amazon image rules | You check them | Depends on the designer | Built to Amazon's image requirements |
| Copy and images aligned | Only if you write both | Rarely: copy is a separate hire | Yes: one team writes and designs |
| Your time | High: shoot, design and upload | Medium: brief, review and upload | Low: approve each element; we upload |
| How it's priced | Tools or equipment only | Per image or per image set | Per project or a monthly retainer |
| Best for | A first listing on a small budget | A few images for one product | Brands that want copy, images and A+ to work as one |
Pricing models are the market's usual ones, not a quote. CONFIRM: Hawk Notch pricing model
Short videos recorded by Amazon sellers and KDP authors after working with Hawk Notch, in their own words.
Bob McCulloughAmazon seller“The Hawk Notch team goes out of their way to understand your business goals and really work like a partner every step of the way.”
Megan KellowayNew brand, store setup and ads“They have helped us set up our Amazon store and they're also helping us run ads. So far, we have exceeded our goals and our expectations.”
How Hawk Notch turns more listing sessions into orders.
Reviewed by Uzair, founder of Hawk Notch FULL NAME: CONFIRMUpdated
Short answerAmazon conversion rate optimization (CRO) improves a listing's copy, keywords, images and A+ content so more of the shoppers who land on it buy. It works on the traffic you already have, which makes every ad dollar go further. For one premium-priced Health & Household product, unit session percentage nearly tripled.
Short answerCopywriting, Amazon SEO, listing images and A+ content, all based on keyword research and competitor analysis. That covers a benefit-led title and bullets, backend search terms, a main image and secondary images such as infographics and lifestyle shots, and A+ modules for brand-registered sellers, uploaded through Seller Central once you approve them.
Short answerA+ content adds custom visual modules below the bullets, such as comparison charts, lifestyle images and brand story panels. It's available to sellers with a Professional account and a brand enrolled in Amazon Brand Registry. If your brand isn't registered yet, Hawk Notch can help with the Brand Registry setup first.
Short answerImages sell before the copy is read. The main image wins the click in search, and the secondary images do the explaining: infographics show benefits at a glance, comparisons answer why this one, and lifestyle shots show the product in use. Together they stop shoppers scrolling past and remove the doubts that block a purchase.
Short answerYes. Before anything is uploaded, Hawk Notch walks you through every element: the copy, the images and the A+ content. You give feedback, we revise, and nothing goes live until you've approved it. That way the listing matches your brand and your product facts exactly, and there are no surprises on Amazon.
Short answerHawk Notch uploads the new listing through Seller Central and monitors it until it is fully live and indexing correctly. That means checking that the new copy and images show on the detail page, that the listing appears for its target keywords, and that nothing has been suppressed or overwritten along the way.
Short answerThere's no single good rate. Unit session percentage varies by category, price and where the traffic comes from, so the useful comparison is your own: the same ASIN month over month in Business Reports, and before and after a listing change. If sessions rise but the rate falls, the listing needs work, not the traffic.
Short answerUnit session percentage is units ordered divided by sessions, times 100, shown in Seller Central's Business Reports. A session is a visit to your product detail page, and every unit in an order counts, so multi-packs and bundles raise it. It's the closest Amazon metric to a listing's conversion rate.
Short answerAmazon asks for a pure white background (RGB 255, 255, 255), with the product filling 85% or more of the frame. Images larger than 1,000 pixels on each side let shoppers zoom, and files can be 500 to 10,000 pixels on the longest side, in JPEG, TIFF, PNG or non-animated GIF.
Short answerAmazon recommends at least six and allows up to nine. Use the main image for the product on white, then fill the other slots with infographics, lifestyle shots, size and comparison images, and a video if you have one, so each image answers a question shoppers ask before they buy.
Short answerYes, if your brand is enrolled in Brand Registry. Amazon's Manage Your Experiments tool runs two versions of your images, title, bullet points, description or A+ content against each other and shows which one performed better. Tests need enough traffic to reach a result, so start with your best-selling ASINs.
A call where we look at your account together and show you what's holding it back.
