Amazon, KDP and TikTok Shop
One hands-on team for every marketplace you sell on.
We run your ads, listings and creative, and report on what changed.
Amazon PPC ManagementAd spend on keywords that sell
Amazon Creative ServicesImages and A+ that turn views into orders
Amazon KDP AdsKeep your book visible after launch
TikTok Shop CreatorsCreators posting and selling your productsA stalled shop usually has one broken link, where shoppers don't see, don't tap or don't buy; we find it, fix it and measure.
In short: A TikTok Shop turnaround at Hawk Notch is for brands live on TikTok Shop but not selling: we find what blocks sales, then fix it in order, creators first, then the shop, then ads.
Shoppers drop out where they don't see, don't tap or don't buy, and nothing works until that first broken link is fixed.
Link 1 · Seen
Link 2 · Clicked
Link 3 · Bought
| Pattern | Usually means | Check first |
|---|---|---|
| Sold during a promotion, then stopped | The promotion's traffic ended and nothing replaced it. | Did sales drop the week it ended? |
| Only sells while ads run | There's no creator program, so ads carry everything. | Compare 30 days of ad orders with creator-video orders. |
| Sales dropped after a policy notice | Lost health points are restricting new listings or campaigns. | Check your Account Health Rating and notices in Seller Center. |
Record a baseline, check the shop against TikTok's rules, then change one thing at a time.
30 days of views, taps and orders by creator videos, own posts and ads, plus your Account Health Rating.
A price cut hides a page that doesn't convert and trains buyers to wait for discounts.
Policy notices and lost health points can restrict new listings and quietly stall a shop.
An open collaboration at a rate creators will take, and sample requests answered within TikTok's 7-day window.
A title of 25 to 200 characters, five or more images, a clean main image, a video, and a price that holds up in your niche.
Make the diagnosed fix, compare with the baseline after two weeks, then move on.
Usually no creators posting, product pages that don't back up the video, and ads without a profit target. Many stalled shops have several.
| Cause | Typical signs | How to fix it |
|---|---|---|
| No creators posting | Few videos about your products; sales only when you post | Open collaboration live, target invites to niche creators, samples followed up |
| Creators who don't fit | Videos posted, but views or taps stay low | Choose creators by niche and past product videos, not follower count |
| A video that doesn't sell the product | Views, but few taps on the product link | Lead with the problem, show the product working, end on the offer |
| A product page that undersells | Taps, but few orders | Fix the title, images, video and description to TikTok's listing rules |
| A price or offer that doesn't compete | Shoppers compare and leave | Check prices against the niche; test a bundle or first-order offer |
| Lost health points | New listings or campaigns restricted | Fix the cause of each violation; points recover over time |
| Ads without a target | Spend rises, profit doesn't | Set GMV Max ROI targets from your margins, above break-even |
Rules from TikTok Shop's “Product listing rules”, “Affiliate collaborations” and “Account Health Rating” guides.
Creators first because sales start with a video, then the shop to convert traffic, then ads to scale.
Niche creators recruited, sampled and followed up until the videos go live.
Outcome: your products get seenTitles, images, video, pricing and shop health fixed so creator traffic converts.
Outcome: more visits become ordersGMV Max and Spark Ads behind what already sells, with ROI targets from your margins.
Outcome: growth you can affordAbout 90 days, in four phases, each starting once the last shows results. CONFIRM WITH CLIENT
A sales number, a viral video or a spot on the For You page: TikTok controls distribution, and results depend on your product, niche and budget.
Fix the shop first, then bring traffic back through creators, and only then through ads.
Short answers first, then where to go next.
Reviewed by Uzair, founder of Hawk Notch FULL NAME: CONFIRMUpdated
Short answerUsually one of three links is broken. Shoppers don't see your products because no creators are posting; they see them but don't tap because the video doesn't sell the product; or they tap but don't buy because the product page, price or offer falls short. Find the first broken link and fix that before anything else.
Short answerPlan on about 90 days: a week for the audit, a month to get creators posting, a month to fix the shop from what the videos show, and a month to scale with ads. Some shops move faster, but nobody should promise you a number.
Short answerNot first. A price cut can hide a product page that doesn't convert, eats the margin you need for creator commissions and ads, and trains buyers to wait for discounts. Check your price against similar products, then test one offer at a time.
Short answerRarely on their own. GMV Max learns from your products and videos; if the videos don't sell and the product page doesn't convert, more spend usually means a bigger loss. Get creators posting and fix the page first, then add ads with an ROI target above break-even.
Short answerSet up an open collaboration with a commission creators will take, invite the best-fitting creators through target collaborations at a higher rate, answer sample requests within 7 days, and follow up until they post.
Short answerIt can slow them. At 150, 100 and 50 points, TikTok restricts new listings and big campaign sign-ups for 7, 14 and 28 days, and at 0 the account may be deactivated. Check your rating in Seller Center if sales dropped after a policy notice.
Short answerCompetitor revenue in your niche, so you can see who's selling and through which creators; the gaps in your shop, from listings and pricing to shop health; and a 90-day plan in the order we'd fix things. We walk you through it on a free call if you want one.
Short answerNo. TikTok controls distribution, and nobody can honestly promise a sales number. We show you what we found and what we'd do first, and you decide whether we do it for you.
Get a free TikTok Shop Sales Audit with a 90-day plan to fix your shop's gaps.
