Link 1 · Found
Almost nobody sees it
- Signs
- Few impressions, or missing from page one for its own topic.
- Usually means
- Keywords and categories don't match what shoppers type.
- Check first
- Search your three main topic phrases in a private window.
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We run your ads, listings and creative, and report on what changed.
Most stalled books have one broken link: shoppers can't find, click or buy. Fix that link, then measure for two weeks.
4.5 on Trustpilot · 42 reviews Audit report in 72 hours
Book blocked or account suspended? That's a different problem, and Hawk Notch doesn't handle reinstatement. Read why KDP blocks books and contact KDP support.
Hawk Notch is an Amazon marketing agency that helps KDP authors recover stalled book sales by fixing keywords, categories, product pages and Amazon Ads.
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Monthly sales in 6 months
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Monthly sales in 6 months
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Monthly sales in 6 months
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To your free audit report
Author figures as published on hawknotch.com, being re-confirmed before launch. CONFIRM WITH CLIENT
Shoppers drop out at one of three links: they never see your book, don't click, or don't buy. Fix the first broken one.
Link 1 · Found
Link 2 · Clicked
Link 3 · Bought
| Pattern | Usually means | Check first |
|---|---|---|
| Sold at launch, then dropped | Launch traffic ended and nothing replaced it. | Did the drop start when your promotion stopped? |
| Only sells while ads run | Organic ranking was never built, so ads carry everything. | Compare ad-attributed sales with total sales over 30 days. |
| An older book that faded | Newer competitors refreshed their covers and metadata. | Compare your listing with category leaders from the last 12 months. |
Don't change everything at once: record a baseline, then change one thing at a time.
Best Sellers Rank, monthly sales, KENP pages read (KDP Select), and 30 days of ad data.
Republishing usually means a page with no reviews; a price cut can hide a conversion problem.
No words from your title or categories, quality claims or authors' names (KDP keyword help).
Pick ones where top books are like yours; changes take up to 72 hours (KDP categories help).
Readable cover on a phone, a subtitle that names the reader, and a description, Look Inside and A+ Content that sell.
Compare the fix with the baseline before moving to the next link.
For stalled non-fiction it's usually broad keywords, poor categories and a product page that doesn't convert.
| Cause | Typical signs | How to fix it |
|---|---|---|
| Broad keywords you can't rank for yet | Beyond page 5 for main terms; broad-term ads are expensive. | Target longer phrases where top results have fewer reviews. |
| Categories that don't fit | Never on a category bestseller list; "also bought" books differ. | Three honest categories where comparable books rank. |
| A cover that fails as a thumbnail | Impressions but few clicks; title unreadable on a phone. | Test at about 160 px wide beside competitors. |
| A subtitle that hides the benefit | Shoppers can't tell who the book is for. | State the reader's outcome plainly, no keyword stuffing. |
| A description that describes, not sells | Page views but few sales; the opening summarises chapters. | Open with the reader's problem and the result they'll get. |
| Too few reviews for the niche | Competitors show hundreds; you show a handful. | Ask for honest reviews in back matter and email; never buy or swap them. |
| Ads with no structure | Spend climbs, sales don't. | Split research and performance campaigns, add negatives, set a target cost per sale. |
| No compounding system | Every promotion spikes, then fades. | Link related titles, add back-matter calls to action, build an email list. |
Rules from KDP's keyword and category help pages. Formatting hurts sales too: see KDP formatting mistakes.
R.O.S. stands for Ranking, Optimization and Scalability: get found, convert, then scale what's proven.
Rebuild keywords, categories and backend metadata for searches the book can win.
Outcome: found for winnable termsImprove cover, subtitle, description and A+ Content; tighten ads with negative keywords.
Outcome: steadier salesMove budget to what's proven and grow with related titles and channels beyond Amazon.
Outcome: growth that compoundsAbout six months, in four phases, each starting once the last has worked. CONFIRM WITH CLIENT
“I launched with excitement but was invisible. They fixed my categories and description systematically.”
Jessica R. Self-help author · 41 to 312 sales a month
CONFIRM WITH CLIENT“I was one week from unpublishing. Now I see more sales in a week than I used to get in a month.”
David L. Memoir author · 11 to 178 sales a month
CONFIRM WITH CLIENTShort videos recorded by Amazon sellers and KDP authors after working with Hawk Notch, in their own words.
“Sales have been increasing constantly since we launched the PPC campaigns, and they know how to optimize them.”
“I had this journal cover that I just didn't love. He redid the cover art for me and it's beautiful. I loved working with them.”
“I had no idea what Amazon A+ content was until I met you, nor did I have an author page. And I certainly wouldn't have been able to wrap my head around Amazon advertising.”
“I was very pleased and happy with his professionalism and the work that he did for me. Always prompt, always polite.”
A sales number, a ranking or a bestseller badge: Amazon controls search.
Relaunch the existing listing rather than republishing: fix it, then bring traffic back.
Want it as a PDF? CONFIRM LEAD MAGNET
Short answers first, then the detail.
Short answerUsually one link in the sales chain is broken. Shoppers either never see the book, see it in search results but don't click, or click and don't buy. Each problem has different signs and a different fix, so find the earliest broken link before you change keywords, the cover or the price.
Short answerPlan for about six months for a full recovery. Diagnosis takes a week. Keyword and category fixes can show first ranking movement within weeks, and conversion work follows. Ad scaling only starts once organic results prove the foundation works. Your niche and starting point change the timing.
Category changes alone can take up to 72 hours to appear on Amazon, according to KDP's help pages.
Short answerNot as a first step. Republishing creates a new product page, and you normally start again with no reviews or sales history. Most stalled books recover by fixing the metadata, cover and description on the existing listing. Treat republishing as a last resort after a proper audit.
A genuinely new edition is a different case. Ask KDP support how they'll handle reviews before you do it.
Short answerNot on their own. Ads buy visibility, but if the cover, title or description doesn't convert, they send more shoppers to a page that doesn't sell. Fix discoverability and the product page first. Then use ads to scale what already converts, with a set budget and clear targets.
Short answerKDP lets you enter up to seven keywords or short phrases and choose three categories for each book. Amazon asks you not to repeat words from your title or categories. Don't use quality claims like "best", time-sensitive terms, or other authors' names. Misleading metadata breaks KDP's rules.
Both can be edited from your Bookshelf under Edit details. See KDP's keyword and category help pages linked in the sources below.
Short answerA considered change rarely hurts, but constant changes make it impossible to tell what's working. Record a baseline, make one change at a time, then wait about two weeks before judging it. Keep the keywords that already bring sales and replace only the ones that don't.
Short answerR.O.S. is Hawk Notch's three-stage system for KDP books. Ranking fixes how Amazon finds and shelves your book. Optimization improves how well your product page and ads convert. Scalability spends more only on what's proven, and grows reach with related titles and channels beyond Amazon.
Short answerThe free audit reviews your keywords, categories, backend metadata, cover and title in search results, your description and A+ Content, your ads if you run them, and your closest competitors. You get the problems holding your book back and the order to fix them in, as a written report within 72 hours.
Short answerNo. Amazon controls search and ranking, and results depend on your book, your niche and your budget. Hawk Notch promises a clear diagnosis, fixes that follow Amazon's rules, and honest reporting on what changed. Anyone who guarantees sales numbers or a bestseller badge is overpromising.
We'll tell you on the audit call if we don't think we can help your book.
Short answerNo. Hawk Notch doesn't handle account reinstatement or appeals for blocked books. This page is about books that are live but not selling. If your book was blocked or your account suspended, read Amazon's notice carefully and contact KDP support. Our guide explains the common causes.
Read why KDP blocks or removes books and how to recover safely.
We find the broken link in your book's sales chain and send a written fix list within 72 hours.
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Founder and CEO, Hawk Notch
Leads Hawk Notch's KDP and Amazon Ads work for self-published authors. BIO: CONFIRM
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Hawk Notch is an independent agency, not affiliated with or endorsed by Amazon. Amazon, KDP and Kindle are trademarks of Amazon.com, Inc. or its affiliates.